Jordahn Hullaby Jordahn Hullaby

The Hidden Cost of Inventory Leaks in Luxury Businesses

The finances in your business can speak to you in a whisper or blow-horn

Luxury businesses are built on details. The curated experience, the elevated service, the flawless results — every element matters. But behind the scenes, profitability can be quietly slipping away through something most owners overlook: inventory leaks.

What is an Inventory Leak?

An inventory leak happens when the products or supplies you pay for don’t fully align with the revenue you generate. This can look like:

  • Excessive product usage that isn’t tracked

  • Complimentary services or “little extras” that aren’t factored into costs

  • A lack of systems to monitor what’s being used, wasted, or written off

On paper, the numbers may appear fine. But in reality, these small inconsistencies add up. Over time, they can quietly erode margins and cut into profit — without you even realizing it.

Why It Matters

Luxury businesses thrive on precision. Clients expect perfection, but perfection can’t come at the expense of profitability. An unchecked leak doesn’t just cost money; it undermines the very foundation of a sustainable, scalable brand.

The truth is: what gets measured, gets managed. Without intentional financial systems in place, even the most polished business can lose sight of where its money is going.

How to Spot and Fix Leaks

As a fractional CFO, I’ve seen how small shifts in oversight can lead to major improvements.

  1. Audit Product Flow – Track supplies from purchase to service. Every item should have a clear path.

  2. Build Accountability – Ensure your team understands the true cost of “just a little extra.” Awareness creates ownership.

  3. Review Regularly – Create reporting rhythms that make it easy to catch leaks before they grow.

These steps don’t just plug gaps — they strengthen margins and support the long-term vision of the business.

The Bigger Picture

Your business may not have an obvious “inventory problem,” but the principle applies everywhere: Are there hidden leaks draining your profit? Do you know exactly where your money is going?

The role of a fractional CFO is to help uncover what’s invisible in the day-to-day — to close the gaps, create clarity, and ensure every decision supports your brand’s growth and financial strength.

Because true luxury isn’t just about what clients see. It’s also about building a business that thrives behind the scenes.




Read More
Jordahn Hullaby Jordahn Hullaby

Cardi B’s gave us a FREE master class in Financial Strategy

The finances in your business can speak to you in a whisper or blow-horn

Cardi B did a collab for her “Am I the Drama” merch boxes with WWE. She sold out within minutes. What was her team’s strategy?

The two teams did a collab with two loyal fan bases that rarely overlap (Cardi B + WWE). They created a product that provided options for a underserved market, created a limited supply, and set the price to what they wanted.

Cardi’s collab with WWE created its own product lane. There was no competition for this exact product, which created a pre-loaded demand. Honestly, the only competition would have been another WWE collab merch box with a celebrity with the same fan base as Cardi B. How likely would that have happened? Not likely.

What does that mean for the “Am I the Drama” merch boxes? It sent the demand to the moon!

Then the team decided to limit the available supply. This created a scarcity mindset amongst the WWE and Cardi B crossover fans. If there is no opportunity to purchase the merch boxes in the future, that means they must by NOW and before the supply runs out.

Basic economics tells us if demand is high and supply is low, you can set your price at whatever you want.

When we break it down to the basics, we can see how beneficial thorough financial strategy can maximize your profits without doing extra work.




Read More
Jordahn Hullaby Jordahn Hullaby

CEO’s Champagne Problems and Mistakes to Avoid

The finances in your business can speak to you in a whisper or blow-horn

When you first opened your business you dreamed of the champagne moments, poppin’ bottles, drowning in money, the luxurious moments that lived rent-free in your head. And when those moments arrive IT IS a vibe, it is dreamy and it should be soaked up.

The reality is that to get to those dreamy moments you must overcome common CEO Problems and Mistakes. When you start a business you are the Founder, CEO, Strategist, Financial Expert, and Employee. Like many entrepreneurs you are were ready to see that hard work pay off thinking, “how can I get more sales, how can I get more foot-traffic, and how can I get more eyes on my service?”

The moment you feel like you must chase sales at any cost is the moment strategy takes a back seat — and mistakes take the wheel.

Here are common mistakes new business owners make when chasing sales and how to avoid them:

Problem: Opportunity Overload – Your DMs are full of collabs, event invites, and sponsorship offers. It’s flattering, but overwhelming.
Mistake to Avoid: Saying “yes” out of fear of missing out. There will always be another opportunity knocking and the right ones will align with your goals and timing.

Problem: Promotions on a Whim – You launch a sale or special because it “feels like a good idea” in the moment.
Mistake to Avoid: Running promotions without a clear strategy. Without careful planning, you risk cutting into profits and confusing your audience.

Problem: Discount-Driven Bookings – Your calendar and order list are full… but your bank account isn’t.
Mistake to Avoid: Believing discounts are the only way to bring in customers or show great service. Price confidently and position your value.

Problem: Quantity Over Quality – Taking on every client or project, even those outside your niche.
Mistake to Avoid: Sacrificing time, energy, and quality for short-term gain. The wrong clients can drain resources and hurt your brand.

Problem: The Revenue Chase – Pushing for bigger numbers month after month without stopping to ask “why?”
Mistake to Avoid: Growing for growth’s sake without considering profitability, sustainability, or scalability.

If you’re ready to trade CEO Champagne Problems for CEO Power Moves, let’s build your strategy together. Schedule your call with Luxe Financial Strategy today




Read More
Jordahn Hullaby Jordahn Hullaby

What is finesse, really?

The finances in your business can speak to you in a whisper or blow-horn

It’s not about fakery. It’s about flow.
It’s not about manipulation—it’s about mastering your self-perception.

Have you ever found yourself asking:
"God, just send me a sign?"

I have. Especially as a business owner, when the pressure is high and the doubt gets loud.

Some days you feel unstoppable—other days, you’re googling remote jobs and wondering if you should just walk away from it all.

Recently, I found myself at that crossroads.
Questioning everything:
“Am I really on the right path?”
“Do I have what it takes?”
“Should I just play it safe and disappear quietly?”

So I did what I know works.
I asked for a sign. And I started listening.
I took those questions to the mat during yoga, especially on the days when my confidence felt like it was hanging on by a thread.

And you know what?
The answers came—loud and clear.

Through unexpected phone calls.
Through kind comments and affirming messages.
Through other people’s perception of me (that I hadn’t yet claimed for myself).
Through opportunities, small wins, quiet gifts… and real results.

That’s when it hit me:
When you learn to master your self-perception—when you develop your finesse—you start to see the signs. You start to live in flow. And what once felt confusing becomes a clear confirmation.

So if you’re in a season of questioning, here’s your challenge:
Write down every “sign” you’ve seen.
Do this every day for a month.

I promise—what feels uncertain now will start to look like alignment in disguise.

Because finesse isn’t about controlling how others see you.
It’s about refining how you see yourself.




Read More
Jordahn Hullaby Jordahn Hullaby

Your P&L is Lying to you… (kind of)

The finances in your business can speak to you in a whisper or blow-horn

Have you heard the term “Cash is King”? Cash is the life force of a business. No cash means no way to get resources to operate. Lots of cash and now you have endless opportunities with your business.

I assume if you are reading this then you may fall into the no cash category. You may be wondering how your Profit and Loss statement shows you made a profit but you’re still pinching pennies to pay the bills. This my friend is called an accounting profit, or a profit on paper. This is the type of profit investors, bankers and venture capitalists want to see. What you are chasing is money in the BANK.

Let’s talk Cash Flow. Cash flow is the total amount of cash moving into and out of the business. Cash Flow controls the liquidity of a business, and like I said early, it is the actual pulse of your business.

How do you start making turning that accounting profit into money in the bank?

  • Create a Financial Plan

  • Build Cash Reserves

  • Cash Flow Forecasting

  • Inventory Management

  • Payment Term Analysis

Listen, we know what it feels like to drive the ship blind. We are here to bring clarity, strategy and proven methods to bridge financial and business goals.




Read More
Jordahn Hullaby Jordahn Hullaby

Stress-free business finances?

The finances in your business can speak to you in a whisper or blow-horn

We know business finances live rent free in your mind, especially when rent and payroll are due. Another month of unpredictable cash flow and another month of just trying to make it. Or maybe you got it under control, you’re profitable on paper, but you still don’t seem to have money available when you need to take a withdraw.

What if we told you there is a simple way to get control of your finances? The easiest and quickest way to start to understand the in and out-flows of your cash is to start creating an annual budget. By definition, a budget is an estimate of income and expenditures over a set period of time.

Though this is simple many small business owners don’t believe an annual budgeting process can help them. Some go as far as saying things like “It too complicated”, “Budgeting is for struggling businesses”, and “my income and expenses are steady so this doesn't apply to me”.

Unfortunately, crossing your fingers, hoping, praying, and manifesting without a change in your process cannot alter the reality of your business finances. All that energy focused on the wrong area could actually be making your business finances worse.

The thing is we know you are ready for the legacy and wealth to pour out of your business.

We are here to help make your financial wealth dreams a reality with proven financial strategies that provide REAL luxury, clarity, strategy and REAL value to your business.

Value added from budgeting with The Luxe CFO

  • Understanding cash in and out flows

  • Hold business and management accountable to obligations

  • Financial roadmap with clear guidelines

  • Plan for capital expenditures

  • Plan for cyclical slow periods

No, you don’t have to be a fortune 500 company to have a strategic CFO on your side.

Let’s build financially smart roadmaps together for the future of your business. If you are ready tackle STRESS-FREE business finances, reach out to us here.

Read More
Jordahn Hullaby Jordahn Hullaby

What is a fractional CFO?

The finances in your business can speak to you in a whisper or blow-horn

If you are a small businesses then you probably have a bookkeeper for everyday transaction management and a CPA for tax preparation. That is usually where small business accounting teams stop. But, should it? Let’s take a deeper look at what each professional specializes in.

A Bookkeeper is professional who handles all of a businesses transactions such as revenue and expense classifications, managing invoices, payments and occasionally payroll. Bookkeepers are helpful when business owners are needing to focus more on the business strategy. These professionals ensure the financial statements are in order and ready to review. Their primary focus is on looking at the past to present day.

CPA is short for Certified Public Accountant. These are licensed accounting professionals who have passed several exams and have met state licensing requirements. They are able to help with tax preparation, accounting and tax audits, and financial statement preparation. Their primary focus is on looking at the past to present and how well your financial presentation follows state/federal regulatory guidelines.

Fractional CFO or Fractional Chief Financial Officer is a finance executive that provides high-level strategic financial guidance on a part-time or contractual basis. They may have a CPA or CMA (Certified Management Accountant) designation. A CFO’s primary focus is on creating financial strategies that tie the financial goals to the business goals.

Now that we understand what each accounting and finance professional focuses on, let’s talk about when it would make sense to hire a Fractional CFO. Here is a list of scenarios:

  • If you need help aligning financial goals with business goals

  • If you need help developing financial strategies such as budget planning, forecasting and analysis

  • If you a better understanding on your financial statements and what they tell you about your business

  • If you need someone to build a system that holds the business financially accountable

  • If you need help understanding your cash flow

  • If you need Financial and Capital Expenditure planning

  • If you want to make accurate data driven decisions

  • If you want help identifying financial risks in your business

  • To create internal controls to eliminate risks

  • To create forecasted growth plans and strategies to grow your business

The unique perspective of a fractional CFO is that they can tie the past, present and future together in one picture. They can explain the unique story of where we have been, where we currently are and gear us to where we are headed based on proven financial strategies.

Read More
Jordahn Hullaby Jordahn Hullaby

Why I love business finances & you should too

The finances in your business can speak to you in a whisper or blow-horn

If you found yourself on this blog then you are likely an entrepreneur that is trying to understand their business finances, you may have even tried to avoid confronting that monster in the corner that has been causing undue stress and anxiety. Finance doesn’t need to be that monster anymore and we are going to talk about why.

Business finance at its core is the strategy and system a business uses to allocate their financial resources.

When the finances in your business don’t make sense like low cash-flow, low funding, this is actually a symptom rather than the root cause. What I find is we get mad at the money instead of thinking about it as a tool. The finances in your business can speak to you in a whisper or blow-horn. It all depends on if you are listening.

There are usually signs that your finances will show you before you notice them yourself, like low profit margins, increased costs, and unexpected expenses. When we regularly review our finances we are better equipped to tackle risks before they become huge problems for your business.

The next time you sit down to review your business finances, I want you to ask what are the numbers trying to tell me about my business?

Read More