Your P&L is Lying to you… (kind of)

Written By Jordahn Hullaby

Have you heard the term “Cash is King”? Cash is the life force of a business. No cash means no way to get resources to operate. Lots of cash and now you have endless opportunities with your business.

I assume if you are reading this then you may fall into the no cash category. You may be wondering how your Profit and Loss statement shows you made a profit but you’re still pinching pennies to pay the bills. This my friend is called an accounting profit, or a profit on paper. This is the type of profit investors, bankers and venture capitalists want to see. What you are chasing is money in the BANK.

Let’s talk Cash Flow. Cash flow is the total amount of cash moving into and out of the business. Cash Flow controls the liquidity of a business, and like I said early, it is the actual pulse of your business.

How do you start making turning that accounting profit into money in the bank?

  • Create a Financial Plan

  • Build Cash Reserves

  • Cash Flow Forecasting

  • Inventory Management

  • Payment Term Analysis

Listen, we know what it feels like to drive the ship blind. We are here to bring clarity, strategy and proven methods to bridge financial and business goals.




Jordahn Hullaby
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